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“ Effective Public Relations –
Strategies and Tools
– Conceptional Training for Project
Managers and Project Assistants“
Swiss German University, German Center
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Contents u Two-Way Communication – Basics of modern Public Relations
u 10 Steps in Preparing a Plan – Conceptional Work in PR
u Press Work
u Communication with and in the Electronic Media
u Handling Crucial Situations and Managing Crises
u Agency Check-up – Co-working with PR agenciesMethodology u Participatory approach, involving groupwork, interviews and Question
and Answers techniques
u Action oriented through practical exercises.Checklists and handouts in English will be provided.
Detailed agenda will be given upon request.
Venue
Swiss German University
German Center
Bumi Serpong Damai
Time
08.30 to 17.00
Price Rp. 4.000.000
For further information and registration,
please contact Ms. Mina Arsita
at (021) 5376221 ext. 501 or fax (021) 5376201
E-mail: mina.arsita@sgu.ac.id